Content & Product Marketing
Thought Leadership: Insights from SIA Healthcare Staffing Summit 2024
Blog: Employer Branding and Why It's Important
Linkedin Newsletter: Series B Funding
PMM Content Portfolio: PDFs, Slides, and more
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Writing Samples - Roo
Examples of longform copy, including blogs and press releases that I wrote during my time at Roo.
Blog: Preparing for your First Solo Shift as a Veterinarian
Press Release: Roo Closes $11M To Transform The Veterinary Industry
3-Part Blog Series on Work-Life Balance:
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How To Achieve Work-Life Balance As A Veterinarian: Setting Boundaries
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How To Achieve Work-Life Balance As A Veterinarian: Taking Back Your Time
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How To Achieve Work-Life Balance As A Veterinarian: Prioritizing YOU
Blog: How The Shift To Contract Work Is Changing Veterinary Careers​

Writing Samples - Eyes On Eyecare
Blogs and articles I've written throughout my career, plus a bonus: the gated study guides that I custom-created during my time at Eyes On Eyecare.
Blog: How to Become an Instagram Influencer: Optometry Edition
Blog: Top Optometry Office Designs
Blog: Patient Noncompliance: Why It Happens and What You Can Do As an Optometrist
Inbound Content: Illustrated Study Guides
Want to see more? Check out my author profile from my time at Eyes On Eyecare (i.e., every piece I personally authored)
UX: Roo Core Pages
At Roo, I had the opportunity to revamp all the copy on the website during its rebranding. I conducted extensive SEO and product research to craft each blurb, headline, and description.
Check 'em out:

Published through UCSB
During my time at UCSB, I had the opportunity to write about a variety of complicated, nuanced, and research-heavy topics that interested me. View them here:
